A Person in Public Life Free Essays

A Person in Public Life that I want to become for a Brief Period in Time. If I were to become somebody else for a brief period of time, I would like to be the President of United States. I have known many people who have been asked this question and more often than not, they would answer Bill Gates or Oprah; but for me, I chose the President. We will write a custom essay sample on A Person in Public Life or any similar topic only for you Order Now Given this opportunity I would not think twice to choose the most powerful and influential man in United States. I want to be able to use that little time that I was given to do something worthwhile. The president has the capability to make change and impact the lives of millions of people. If an opportunity such as this would indeed present itself, I would make sure that every minute counts and that no time is wasted. As President, I would focus my attention to formulating strategies to solve the worsening economic problems such as increasing individuals access to capital, focusing on consumer’s awareness and financial literacy and minimizing predatory lending. I believe America should protect the family because as the most basic unit in the community, strong families provide a chain reaction which would reflect a strong community, a strong state and ultimately a strong society. I will put premium to the quality of work force because it would lead to stable jobs and ultimately a stable economy (Solutions for America, 2003). The dream of becoming a President and implementing change in the society sounds really idealistic but idealism is where everything started and in my opinion, it should not end there as well. Throughout history, we have witnesses different people turn these idealisms into visions and these visions into actions which our Country is reaping now. If it were not for the founding fathers’ bravery, the United States Constitution would still be a dream. After that brief period of time is over, I can still do something to effect change in my family and in the community that I live in. Like what President Obama said, we cannot expect the government to solve all our problems. If we want change, we must start somewhere and I think that the best place to start is with the people within our arms reach. Reference Solutions for America. (2003). The Guide for Civic Problem Solving. Retrieved April 14, 2009, from http://www.solutionsforamerica.org/index.html    How to cite A Person in Public Life, Papers

The Strategic Marketing Plan Audit-Free-Samples for Students

Questions: 1.Find a Non-Profit Organisation that Implements the Marketing Concept. What is the exhange taking place? 2.Go to Nestle's Australian web site (www.nestle.com.au). Review its latest news and the Peter's brand page to Identify recent new-product launches or Promotional campaigns. 3.If a Company is Interested in estimating the distribution of income in the Northern Territory or New Zealands's North Island, how could it proceed? Be specific. 4.Visit three Web Services of fast moving consumer goods (FCMG) Companies (for example Unilever and PG). 5.Discuss how worldwide demographic trends are affecting Opportunities for International Marketing and which industries are set to benefits from the ageing baby boomers. Answers: 1.Marketing Concept and Billabong Company Share the Dignity is an Australian non-profit organization that is among those companies that have implemented the marketing concept. The exchange taking place at the company can be described to be charity activities. The organization get funds from its customers usually the donors, volunteer workers, and the well-wishers and then helps the homeless and needy women to raise sanitary pads. Thus, the company seeks to raise money from the customers and then help the women in the society. Share the Dignity has applied the marketing concept, evidenced by its ability to reach people who are potential customers using a range of channels such as donation through their website and many others. The company has considered what the customers need through coming up with initiatives such as participation in games, sell of charity cards among others (Baker, 2008, pp. 27). The Billabong Company is an Australian surf enterprise, clothing retailer, and seller of other products such as watches among others. The website of this organization provides little information on the specific products that it sells but gives more information about surfing, skiing, and the skating industries. This strategy is important and helps the company to build a good relationship with its target market. The company is able to provide information on the activities that its target market engages in and thus, able to attract them to buy the products from the organization (Steven and Britt, 2008).The company targets customers skating, surfing and skiing industries and therefore, providing industry information to these customers is important since it makes them realize the need for the Billabong products. 2.New products launch at Nestle Nestle launches new products and campaigns regularly. Some of the latest product launches include KitKat Chocolatory which was designed together with George Perry, one of the great designers in Australia. The company targets its market segment which is in passion with perfect designs, especially those in Australia. The products are likely to be successful especially due to its partnership with the George Perry; an iconic designer. The company has also recently launched the Nescafe Gold Organic Coffee. This product has a rich aroma and also a smooth taste. The products target the market segment that drinks high caliber coffee. It provides them with a cheaper, affordable, yet valuable coffee drink. The product is likely to take root in the market especially given the fact that the product has exceptional richness and flavor. Besides, Nestle also recently launched the lunch box love where the company helps teachers and children to get nutritious meals. The organization collaborated with the Australian Institute of Sport to deliver the resources for curriculum based activities to teachers and also recipes for the parents. The market segment that the company targets through this segment is the parents who have children. The program is likely to be successful because most parents want their children to have nutritious meals. Also, the companys target of schools makes it easy to use teachers to reach many parents or families. These among many others are the products and campaigns have been recently launched by the organization as a way to reach more customers on the globe (Belch, 2012). 3.Estimating Wealth Distribution in the Northern Territory To estimate the distribution income, certain aspects must be considered in the process of wealth distribution estimation. Companies interested in understanding the people's income must research the given population to understand the income of people in that particular region. This entails understanding the economic activities and other sources of money in comparison to the entire population in the region. Economic activities of people greatly determine how rich they are. Companies are interested in estimating the wealth of people can always find useful information regarding the population and earnings of people at the respective national bureau of statistics. The Northern Territory covers the Central Northern regions of Australia, so large that it ranks the third federal division regarding size in Australia. The main economic activities of the residents in Northern Territory is mining. The region produces minerals, petroleum and energy and this have been important in helping the people become economically stable. This information is important in helping the companies interested in understanding the economic status of the people thus can compare the income and the population to estimate their wealth. Again, the national bureau of statistics has sufficient information to help organizations interested in understanding the economic or wealth distribution among the people in the Northan Territory (Bracken, Bremmer and Gordon, 2008). 4.Segmentation in FMCG Companies The three examples of companies of fast-moving consumer goods (FMCG) under focus in this activity are Nestle, Coca-Cola, and Fonterra. Nestle is an Australian company that deals in the production of confectioneries and other snacks. Coca-cola deals in beverage drinks while Fonterra focusses on the manufacture of the dairy nutrition. All the three companies have embraced a segmented marketing approach in their marketing and are now able to reach more customers in the market area. For these companies, segmentation is evident through their range of products they offer regarding size, taste, and price (Charles, 2012). Differences in a variety of products offered by these companies among other factors proofs that they are producing targets products for their segmented market. Ranking Nestle, Coca-Cola, and Fonterra regarding how well they segment their market, Coca-cola is the first one, followed by Nestle and then Fonterra. Coca-Cola has segmented its market on the line of many factors than any of the two thus the first one. Nestle also offers a variety of products more than Fonterra. Thus, all the companies have embraced the segmentation approach, but differences arise in their degree of how they have applied it (Cameron, 2014, pp. 22-27). As a recommendation, the three companies should have embraced innovative strategies to help them identify the new segments in the market all the time. The market characteristics are always changing and thus, there is a need for these companies to innovation for segmentation is incorporated in their culture for continuity. This will help these companies to find more factors for the basis of segmentation in the market (Chacon and Mason, 2011, pp. 271-290). 5.Effects of Demographic trends on International marketing Ageing Population The aging population is a common, inevitable trend that affects the international marketing both positively and negatively. On the positive, aging population also has some advantages associated with it such as creation of the market for the old people. This provides companies with a chance to offer products and services to the elderly (Philip and Gary, 2014). A negative effect can be lack of new skills for trade thus affecting international marketing. These among other factors proofs that the aging population and the millennium generation can affect the international marketing both positively and negatively. Growth in the world population An increase in the population of the people on the globe has a positive impact on the international marketing. A large population provides a bigger market for the companys products and services. Also, the increased population will increase necessary skills that are helpful in improving the trade thus positively impacting international marketing (Teixeira, Koufteros and Peng, 2012, pp. 69-81). Increase in Diversity The face of the world is changing so fast and most things that were done in the previous days have diversified a lot. For example, initially few women were in leadership, but currently, most of them have risen to be leaders. Again most people have come up with many products and services to serve the diversified new culture of the world population (Rugman and Collinson, 2008). Beneficiaries of the aging baby boomers The healthcare industry is likely to be the primary beneficiary of the aging baby boomers. This is because they have health need issues that need to be addressed. The insurance industry will also benefit from this because most people will want to ensure their lives mostly because the likes of old people to travel (Daniels, Radebaugh and Sullivan, 2008). Also, the skincare industry will benefit from this since the baby boomers will want to reduce wrinkles and make their skin firm. References Baker, M. (2008). The Strategic Marketing Plan Audit. pp. 27. Belch, G. (2012). Advertising and promotion: An integrated marketing communications perspective. New York: McGraw-Hill Irwin. Bracken, P., Bremmer, I., and Gordon, D. (2008). Managing Strategic Surprise, Cambridge University Press Cameron, B. (2014). Management. Strategic Leadership Review, pp. 22-27. Chacon and Mason (2011). An Analysis of the Relationship between Passenger Loyalty and Consumer Buying Behaviour for Network and Low-Cost Carriers.Transportation Journal, pp. 271-290. Charles L. (2012). Essentials of Marketing (7e ed.). Mason, OH: South-Western Cengage Learning. Daniels, J., Radebaugh, L., and Sullivan, D. (2008). International Business: Environments and Operations, Pearson Education Philip K. and Gary A, (2014).Principles of Marketing,Pearson Rugman, A. and Collinson, S. (2008). International Business, Financial Times Prentice Hall Steven M. and Britt, W. (2008).Organizational Psychology, a Scientist-Practitioner Approach, John Wiley, and Sons. Teixeira, R., Koufteros, X. and Peng, D. (2012)."Organizational Structure, Integration, and Manufacturing Performance: a Conceptual Model and Propositions." Journal of Operations and Supply Chain Management,pp. 69-81.

The Neighborhood I Grew Up In free essay sample

I like to say that my life has been one of constant motion. I have grown up in many different neighborhoods, schools, and with people from all sorts of backgrounds. Consequently, my environments have created much of who I am today. Through all of the changes in my life, or perhaps because of them, I have maintained and acquired a unique personality and values. I lived in Greenville, South Carolina for twelve years. Greenville was a mix of everything- a rural, urban and suburban atmosphere all at once, perfect for my desire to explore. I would avidly adventure with my friends to the outskirts of town and back with an unsurpassed feeling of independence. I knew the place like I knew the back of my hand- better, in fact. In all aspects, Greenville epitomized friendliness and a strong sense of community. I was in a safe little bubble where everything and everyone was familiar to me, making me a very easy-going, laid-back person. We will write a custom essay sample on The Neighborhood I Grew Up In or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Even when I moved around schools, I was always able to freely talk to others and adjust. So far, I had yet to encounter as much diversity as I would later in life. I was exposed to plenty of people, but it was a fairly homogenous group, both in mind and culture-which I was comfortable with. Moving out of my comfort zone was a tricky but important transition I had to make. My family moved to the suburbs of Alpharetta, Georgia when I was twelve years old. I had a skeptical first impression of the cookie-cutter neighborhoods, all with their neatly trimmed yards, pastel colored houses and pricey cars. As the years passed, I came to appreciate the city’s opportunities and interesting lifestyle. Alpharetta was definitely not the affectionate, relaxing environment I had grown up in, but I feel that the biggest gift this move gave me was a much-needed dose of reality and an open mind. I had a bit of culture shock for a while, especially at school. I was quite unsure of how to approa ch my new peers, who were vibrantly diverse in ethnicities, personalities and interests. I was intimidated by their ambitious attitudes, and it was with a little difficulty that I finally embraced the atmosphere and an open-minded nature. Looking back, I am really grateful that their persistent and charismatic natures rubbed off on me and helped me succeed. The tight knit group of people I was used to being with had vastly expanded. I gained a melting pot of friends who were happy to accept me into their different lifestyles. I also came to understand my own culture from interacting with the local Indian community. Celebrating functions like Diwali with friends gave me a sense of pride in my background that I had never before experienced. It was exciting to be a part of so many worlds coming together. Yet consistency was a major problem for me. I moved to three different schools in my first three years of living in Alpharetta. It was agonizing to grow attached to people, which was m y inherent tendency, only to be snatched away and be put in some other surroundings without my awareness. I had been used to moving before, but now I seemed unable to cope with my constantly changing situations. I eventually took from this an ability to realize the age-old paradox- that change is the only thing constant in this world, and that I should enjoy the moments I could. The one idea my entire community seemed to agree on was that success must be achieved at all costs. I was amazed by the fiery competition among children and adults. I was used to being labeled â€Å"the smart one,† and had instilled in myself a sense of reassurance of that, but was proved otherwise. All of the students seemed to be the best and brightest, and I finally came to see myself as â€Å"average†, a level that was unacceptable to the new standards I was supposed to hold myself. My neighborhood and the traditions it upheld promoted this overachieving mindset indefinitely. I felt at fir st that the environment was a bit harsh, but had it been otherwise, I would not be as determined and vehement to succeed as I am. In a way, I was given a sample of the challenges of the real world. My community provided me with excellent role models to be beacons of light for me to look up to. I found help at every corner, whether it was from peers, teachers or other adults, who all led me to realize my full potential. I have gone through a few bumpy roads growing up, because it took me a long time to understand what my communities had to offer. Both the environments I have lived in are equally important to my personality, contributing invaluable characteristics. At the core, I am both the open, adventurous Greenville and the ambitious, mature Alpharetta. I had to take the initiative to change my attitude towards life and make the best of my situations. Change has become a part of me, and I have learned to adapt myself extensively to keep up with its speed. I am confident that the process of finding my personality has given me strong preparation to face the rest of my life.

Dorm Life Essays - Dormitory, Free Essays, Term Papers

Dorm Life Essays - Dormitory, Free Essays, Term Papers Dorm Life Dorm Life Dorm life at Bowling Green State University is like most other colleges. Students that live in the dorms are known to become very close, often walking to classes together, playing sports, and staying up late for all night study sessions. The students that live in the dorms are in some sense, a society. Every person has a responsibility. Sometimes, if any one person does not complete what they are responsible for, the whole society has to pay. There can be many problems in a dorm. Students playing music too loud in their rooms after quiet hours, and not respecting others are examples of problems that only affect one or two people. Problems like leaving the hall a mess and leaving trash in the bathroom are problems that affect the whole dorm. By leaving trash in the hallway or in the bathrooms, the student runs the risk of being fined from the custodial services for having to take out the room trash. These fines are extremely harsh. At one point, a floor would be fined $11 for a custodial worker to have to pick up a pizza box. Other problems include plates, silverware, and trays from the dining hall winding up in the hallway, leaving the bathroom a mess, and vomiting. The whole floor is charged with this fine if the actual culprit isnt found. Durham 2 Dorm policy is to fine the students on the floor that the incident occurred on. These fines can become quite excessive, sometimes exceeding $500 per semester. A student cannot receive his or her final grades for the year unless these fines are paid in whole. This brings up the question, Is it right for all the students on the floor to be fined if only one or a few of the residents went against the rules? Should a few bad apples ruin the whole bunch? I think not. I feel that someone should address the problem by holding monthly, if not weekly meetings to inform the students that they need to take their trash out instead of placing it in the bathroom. Students need to be told that trays and all other silverware and plates need to be returned to the dining hall. Repetition is the key. If the solution is pounded and pounded into the students heads, then they will begin to obey. A hall director could also keep the students thinking by reminding them how much the floor owes, and what their share is. Constant reminders will deter the students from breaking the rules. Another, the idea of Terri Capellman, graduate hall director of Compton Hall in the Kreischer Quad at BGSU, is to install cameras to catch the violators in the act. The sight of a camera watching the hallway would be enough to prevent trash being left in the hallway, potential acts of vandalism and theft. Either of these two potential solutions would work, but have we confronted the real question? Who should pay for all the damage that occurs in the residence halls? If there is an emergency after the hour of 12 a.m. to 8 a.m. on a Thursday, Friday, Saturday, or Sunday night, then an Emergency Maintenance custodian has to come and Durham 3 fix the problem. This person is of course paid for their overtime. An emergency maintenance custodian can be called in at any time of the night. If an emergency maintenance custodian is needed, then they are paid for 4 hours of regular time, no matter how long they stay there. The starting wage for a full time custodian is $9.93/hour. (Payroll Office Statistic) This means that the custodian was paid at least $39.72 to come in and clean up something that could have taken ten minutes to clean up such as broken glass. The students on the violating floor are charged for this salary. The custodians may say that the wages they are given for coming in at unacceptable hours of the night are legit. They seem extreme to me. I think that the custodians should of course be paid extra for coming in at such late hours, but maybe not as much as is said. A reasonable wage for an emergency maintenance custodian is

Anti Animal Testing of Body Shop

3 million. Anita continued to have a large amount creative control over the company until her death in 2007. Description of the issue There are millions of animals including rabbits, guinea pigs, mice and rats continue to suffer and die an agonizing death behind the companies who refuses to give up the practice for nothing more than human vanity. The body shop cares about the treatment of animals so we are continuing to take a leadership role in protecting animals and seek alternatives to animal testing. There are over 300 of The Body Shop stores in United Kingdom have launched pledge to ban animal testing on cosmetics around the world. We have a strict requirement of the human cosmetic standard which was set by the British Union for the Abolition of Vivisection (BUAV) in order to ensure the process of producing is ethical. Why do we have to against animal testing? All those animals are made to suffer and die in a variety of routine tests for cosmetics products and their ingredients. For example, repeated dose toxicity and reproductive toxicity. Rabbits or rats are force to eat or inhale cosmetics ingredients or have it rubbed onto their shaved skin every day for 90 days and are then killed. As our slogan of â€Å"Beauty with Heart†, we cannot accept this thing happen in the world. We are then in particular to influence all cosmetic industries prohibit in using animal testing for cosmetics or other ingredients that are harmful to animal. Objectives 1. Informational objectives The body shop builds a partnership with Cruelty Free International (CFI) and Leaping Bunny program which is the only standard that ensures there is no animal testing secured at any phase of product development. It is in order to create an industry-changing impact and to provide transferability to others in the cosmetic industries. 2. Attitudinal objectives The body shop builds a relationship with customers by using their powers to influence with suppliers to address and eliminate the animal testing issue. Implementation This issue is crucial to all protect animal organizations and customers. The Body Shop has carried out this campaign with CFI and we seek global ban of animals to test cosmetic. International Values and RD Director of the Body Shop have taken the lead of a long commitment to this cause and Our Technical Compliance Team is responsible for ensuring that no ingredients we use have been tested on animals since the end of December 1990. We do support CFI to achieve a worldwide ban on animal testing. In 1996, we have already collected over 4-million petition signatures and delivered to the European Commission with the success of banning on animal testing for finished cosmetics products in 2004. Croatia and Norway have followed suit by banning animal tests for cosmetics and ingredients and in 2015 Israel will also implement a ban. Although European Union has announced the policy on banning animal testing, there is still approximately 80% of the world allows animals to be used in cruel experiments. We still need to continue supporting CFI to achieve this mission. Communication Plan Constituencies Constituent groups include: animal rights organization, animal protection groups, suppliers and their trade organizations; customers, investors, animal scientists and other academic in the animal science arena and media. We focus on one of the target – customers as the main stakeholder that would direct affect our market on cosmetic industries. The Body Shop audits regularly to ensure absolute compliance with British Union for the Abolition of Vivisection (BUAV) Humane Cosmetics Standard (HCS). We are committed to our Against Animal Testing policy as we ever were and to guarantee that one of our products are tested on animals. We communicate clearly on our policies to customers and suppliers; hope to create a bigger influence to all cosmetic users throughout the world. Responses of constituency (Source: Cruelty Free International) As the report has mentioned that we have successfully collected over 4-million petition signatures to support anti-animal testing program. Customers are more willing to put efforts to encourage this program all over the world. To show our promise to influence over 80% of the world, we raise awareness among employees and listen to our stakeholders in order to maintain, measure, monitor and report on our performance. On the other hand, we have invited volunteers to promote our message of against cosmetic testing on animal by creating a 400 people flash mob taking a stance in support of CFI’s campaign in June, 2012. So as to response our stakeholders, we have published our campaign on our official website, www. thebodyshop. co. uk/ . Corporation The Body Shop believes that all animals have their value and respect; we will continue to lead the way of opposing animal testing by demonstrating the highest monitoring standards and clear customer communication. We are glad to gain trust from our customers to support our program, so we have labeled our products against animal testing to ensure the continued awareness of our customers and employees. The body shop is looking forward to build up a good relationship with customers in order to continue our mission of this issue. We also desire to use it purchasing power and influence with customers to address and eliminate the cosmetic animal testing. Our whole company will be involved in this issue especially the connection with our supplier as we need to ensure all of our products are not tested by animals. Therefore, we will first study whether the ingredients can be bought in organic or Fair Trade form and what certification can be provided. We are now part of the leading beauty group in the world, L’Oreal but our commitment and principle of ethical have not changed. This corporation would only make us to have stronger resources to influence the whole world about this issue. Since L’Oreal is well- known for the quality of their scientific research and they have been applying that expertise to finding alternatives to animal testing for cosmetics. One particular success has been the development of a new synthetic epidermis called â€Å"Episkin†, which mimics the physiology and reaction of human skin so well that it can be used to test the effects of many chemicals. We are hopeful that this addition to the range of non-animal test will make a significant difference to overall cosmetics sector, as it has been made available to use for the whole industry. The body shop has founded over 35 years with a positive reputation thanks to all employees and customers’ encouragement. The Body Shop has been praised by customers as the British brand with the best corporate reputation, according to a new survey by brand consultancy Added Value. Despite The Body Shop’s acquisition by the global beauty group, L’Oreal, it remains a brand recognized for its ethical viewpoint, although it may need to keep abreast of changing consumer attitudes to hold onto its leadership position. Nevertheless, we always keep our good reputation to continue persuading other countries on non-animal testing. Messages The body shop has launched several events to convey the message of anti-animal testing through the media. Instance, the biggest ambitious campaign is the partnership with CFI telling the world about the cause of animal testing with facts and empathy to all people who loves beauty with heart. We are calling on governments for a ban on animal testing for cosmetics in every country around the world by signing the pledge at our stores. We have to send a strong message to governments that cruelty-free is not just humane; it is a good way to do business too and these entire signatures by customers or people who love beauty with heart presented to relevant governments and stakeholders who can influence the introduction of a ban. We are proud to have the support of CFI and the pledges with all signatures will enable to do all we can to ensure that no animals are harmed in tests for the cosmetics industry. The body shop has expended the campaign internet to let people who are not located in our stores to give a support on this issue. Apart from the corporation with CFI, The Body Shop has also done different kind of means to promote our message such as labeling our important message â€Å"Against animal testing† on all of our products. We are in processing on holding several beauty contests to get attention from all customers on this issue. For example, we are going to launch two beauty competitions. Beauty with heart make-up competition is a competition aim at showing human’s beauty by using our The Body Shop make-up products. We want to give a message of showing our making procedures of all products are ethical without any harm to animals. Either of showing how natural and pure of our products, the importance of beauty is also one of the main points that we want to give out. Being beautiful is not only for the appearance but also the inner beauty of a person. To love myself is to firstly love others include animals; we have to understand the highest standard of beautiful is being beauty with moral and spiritual. Video education of beauty competition, we want to convey the cruel fact of animal testing on animal to all customers and also students. We have to strike a balance between beauties and ethical on business, we wish to spread our issue to our next generation; therefore video education is the most effective way of telling them the importance of inner beauty. This aims to structure the trustiest part of animal testing process to let people understand animal can be beautiful too if we stop killing and harming them, animal should deserve a fair treat as human being. Through the process of animal testing, we wish to educate or tell the truth of beauty to everyone around the world. The alternatives to using animals to test cosmetics These modern methods are more relevant to humans and have been found to predict human reactions better than the traditional outdated animal tests. According to the CFI, â€Å"to assess skin irritation alternatives such as Reconstituted Human Epidermis, like the skin model EPISKIN, can be used. These tests use reconstituted human skin donated from cosmetic surgery and have been shown to be more effective than the original cruel rabbit Draize skin test that they replace. Models also exist and can be used to replace cruel animal tests for eye irritation, the effects of skin sensitization can be predicted by looking at proteins in-vitro (in a test tube), and phototoxicity can also be assessed with a cell based test. † Furthermore, companies can prove their products are safe by utilizing established ingredients. There are, for example, almost 20,000 ingredients in the European Union’s database for which safety data is available. Evaluation Response of constituencies As noticed above, The Body Shop has already collected over 4 million signatures with estimated 275 million people a year who visit our stores. With over millions of volunteers who support us by making videos and spread our message through social networking devices such as Facebook, YouTube as well as Twitter with a vote on our issue. Corporation After being acquired by L’Oreal, a company accused of using animal testing. There was some speculation over if The Body Shop would continue to have this same standard of no animal testing, but the company seemed to be unchanged, keeping all its values intact. Awards In October 2009, The Body Shop was awarded a ‘Lifetime Achievement Award’ by the  RSPCA (Royal Society for the Prevention of Cruelty to Animals) in Britain. They were given this honor for complying with the strict requirements of the Humane Cosmetics Standards. Result In 2004, European Union is banned the animal testing for cosmetics. Croatia and Norway have followed suit by banning animal tests for cosmetics and ingredients and in 2015 Israel will also implement a ban. We have also successfully influenced other beauty companies with the help of CFI to ban on animal testing which has shown on the appendices. Reference Unknown. (2012). Against Animal Testing. Retrieved from http://www. thebodyshop. om/values/AgainstAnimalTesting. aspx The Body Shop International plc. (2012). 2012 Annual value report. Bostrock and Pollitt Limited, London. Retrieved from http://www. thebodyshop. com/content/pdf/global-values_report. pdf Source. (2008). The Body Shop praised by consumers as brand with best reputation in Britain. Retrieved from http://www. added-value. com/source/2008/03/the-body-shop-praised-by-consumers-as-brand-with-best-reputatio n-in-britain/ Cruelty-Free International. (2012). Animal Tests and Alternatives. Retrieved from http://www. rueltyfreeinternational. org/en/the-issue/animal-tests-and-alternatives Tatiana Houdegbe. (2011). The Body Shop. Retrieved from http://fashionwithaheart. wordpress. com/2011/05/20/the-body-shop-csr/ Appendices Ranking of The Body Shop The online CFI Pledge The label of against animal testing on products ——————————————– [ 1 ]. 400 people took a stance against animal testing for cosmetics in support of Cruelty-Free International’s Campaign. With reference on http://www. youtube. com/watch? v=miMoU7GO2JEfeature=related Anti Animal Testing of Body Shop 3 million. Anita continued to have a large amount creative control over the company until her death in 2007. Description of the issue There are millions of animals including rabbits, guinea pigs, mice and rats continue to suffer and die an agonizing death behind the companies who refuses to give up the practice for nothing more than human vanity. The body shop cares about the treatment of animals so we are continuing to take a leadership role in protecting animals and seek alternatives to animal testing. There are over 300 of The Body Shop stores in United Kingdom have launched pledge to ban animal testing on cosmetics around the world. We have a strict requirement of the human cosmetic standard which was set by the British Union for the Abolition of Vivisection (BUAV) in order to ensure the process of producing is ethical. Why do we have to against animal testing? All those animals are made to suffer and die in a variety of routine tests for cosmetics products and their ingredients. For example, repeated dose toxicity and reproductive toxicity. Rabbits or rats are force to eat or inhale cosmetics ingredients or have it rubbed onto their shaved skin every day for 90 days and are then killed. As our slogan of â€Å"Beauty with Heart†, we cannot accept this thing happen in the world. We are then in particular to influence all cosmetic industries prohibit in using animal testing for cosmetics or other ingredients that are harmful to animal. Objectives 1. Informational objectives The body shop builds a partnership with Cruelty Free International (CFI) and Leaping Bunny program which is the only standard that ensures there is no animal testing secured at any phase of product development. It is in order to create an industry-changing impact and to provide transferability to others in the cosmetic industries. 2. Attitudinal objectives The body shop builds a relationship with customers by using their powers to influence with suppliers to address and eliminate the animal testing issue. Implementation This issue is crucial to all protect animal organizations and customers. The Body Shop has carried out this campaign with CFI and we seek global ban of animals to test cosmetic. International Values and RD Director of the Body Shop have taken the lead of a long commitment to this cause and Our Technical Compliance Team is responsible for ensuring that no ingredients we use have been tested on animals since the end of December 1990. We do support CFI to achieve a worldwide ban on animal testing. In 1996, we have already collected over 4-million petition signatures and delivered to the European Commission with the success of banning on animal testing for finished cosmetics products in 2004. Croatia and Norway have followed suit by banning animal tests for cosmetics and ingredients and in 2015 Israel will also implement a ban. Although European Union has announced the policy on banning animal testing, there is still approximately 80% of the world allows animals to be used in cruel experiments. We still need to continue supporting CFI to achieve this mission. Communication Plan Constituencies Constituent groups include: animal rights organization, animal protection groups, suppliers and their trade organizations; customers, investors, animal scientists and other academic in the animal science arena and media. We focus on one of the target – customers as the main stakeholder that would direct affect our market on cosmetic industries. The Body Shop audits regularly to ensure absolute compliance with British Union for the Abolition of Vivisection (BUAV) Humane Cosmetics Standard (HCS). We are committed to our Against Animal Testing policy as we ever were and to guarantee that one of our products are tested on animals. We communicate clearly on our policies to customers and suppliers; hope to create a bigger influence to all cosmetic users throughout the world. Responses of constituency (Source: Cruelty Free International) As the report has mentioned that we have successfully collected over 4-million petition signatures to support anti-animal testing program. Customers are more willing to put efforts to encourage this program all over the world. To show our promise to influence over 80% of the world, we raise awareness among employees and listen to our stakeholders in order to maintain, measure, monitor and report on our performance. On the other hand, we have invited volunteers to promote our message of against cosmetic testing on animal by creating a 400 people flash mob taking a stance in support of CFI’s campaign in June, 2012. So as to response our stakeholders, we have published our campaign on our official website, www. thebodyshop. co. uk/ . Corporation The Body Shop believes that all animals have their value and respect; we will continue to lead the way of opposing animal testing by demonstrating the highest monitoring standards and clear customer communication. We are glad to gain trust from our customers to support our program, so we have labeled our products against animal testing to ensure the continued awareness of our customers and employees. The body shop is looking forward to build up a good relationship with customers in order to continue our mission of this issue. We also desire to use it purchasing power and influence with customers to address and eliminate the cosmetic animal testing. Our whole company will be involved in this issue especially the connection with our supplier as we need to ensure all of our products are not tested by animals. Therefore, we will first study whether the ingredients can be bought in organic or Fair Trade form and what certification can be provided. We are now part of the leading beauty group in the world, L’Oreal but our commitment and principle of ethical have not changed. This corporation would only make us to have stronger resources to influence the whole world about this issue. Since L’Oreal is well- known for the quality of their scientific research and they have been applying that expertise to finding alternatives to animal testing for cosmetics. One particular success has been the development of a new synthetic epidermis called â€Å"Episkin†, which mimics the physiology and reaction of human skin so well that it can be used to test the effects of many chemicals. We are hopeful that this addition to the range of non-animal test will make a significant difference to overall cosmetics sector, as it has been made available to use for the whole industry. The body shop has founded over 35 years with a positive reputation thanks to all employees and customers’ encouragement. The Body Shop has been praised by customers as the British brand with the best corporate reputation, according to a new survey by brand consultancy Added Value. Despite The Body Shop’s acquisition by the global beauty group, L’Oreal, it remains a brand recognized for its ethical viewpoint, although it may need to keep abreast of changing consumer attitudes to hold onto its leadership position. Nevertheless, we always keep our good reputation to continue persuading other countries on non-animal testing. Messages The body shop has launched several events to convey the message of anti-animal testing through the media. Instance, the biggest ambitious campaign is the partnership with CFI telling the world about the cause of animal testing with facts and empathy to all people who loves beauty with heart. We are calling on governments for a ban on animal testing for cosmetics in every country around the world by signing the pledge at our stores. We have to send a strong message to governments that cruelty-free is not just humane; it is a good way to do business too and these entire signatures by customers or people who love beauty with heart presented to relevant governments and stakeholders who can influence the introduction of a ban. We are proud to have the support of CFI and the pledges with all signatures will enable to do all we can to ensure that no animals are harmed in tests for the cosmetics industry. The body shop has expended the campaign internet to let people who are not located in our stores to give a support on this issue. Apart from the corporation with CFI, The Body Shop has also done different kind of means to promote our message such as labeling our important message â€Å"Against animal testing† on all of our products. We are in processing on holding several beauty contests to get attention from all customers on this issue. For example, we are going to launch two beauty competitions. Beauty with heart make-up competition is a competition aim at showing human’s beauty by using our The Body Shop make-up products. We want to give a message of showing our making procedures of all products are ethical without any harm to animals. Either of showing how natural and pure of our products, the importance of beauty is also one of the main points that we want to give out. Being beautiful is not only for the appearance but also the inner beauty of a person. To love myself is to firstly love others include animals; we have to understand the highest standard of beautiful is being beauty with moral and spiritual. Video education of beauty competition, we want to convey the cruel fact of animal testing on animal to all customers and also students. We have to strike a balance between beauties and ethical on business, we wish to spread our issue to our next generation; therefore video education is the most effective way of telling them the importance of inner beauty. This aims to structure the trustiest part of animal testing process to let people understand animal can be beautiful too if we stop killing and harming them, animal should deserve a fair treat as human being. Through the process of animal testing, we wish to educate or tell the truth of beauty to everyone around the world. The alternatives to using animals to test cosmetics These modern methods are more relevant to humans and have been found to predict human reactions better than the traditional outdated animal tests. According to the CFI, â€Å"to assess skin irritation alternatives such as Reconstituted Human Epidermis, like the skin model EPISKIN, can be used. These tests use reconstituted human skin donated from cosmetic surgery and have been shown to be more effective than the original cruel rabbit Draize skin test that they replace. Models also exist and can be used to replace cruel animal tests for eye irritation, the effects of skin sensitization can be predicted by looking at proteins in-vitro (in a test tube), and phototoxicity can also be assessed with a cell based test. † Furthermore, companies can prove their products are safe by utilizing established ingredients. There are, for example, almost 20,000 ingredients in the European Union’s database for which safety data is available. Evaluation Response of constituencies As noticed above, The Body Shop has already collected over 4 million signatures with estimated 275 million people a year who visit our stores. With over millions of volunteers who support us by making videos and spread our message through social networking devices such as Facebook, YouTube as well as Twitter with a vote on our issue. Corporation After being acquired by L’Oreal, a company accused of using animal testing. There was some speculation over if The Body Shop would continue to have this same standard of no animal testing, but the company seemed to be unchanged, keeping all its values intact. Awards In October 2009, The Body Shop was awarded a ‘Lifetime Achievement Award’ by the  RSPCA (Royal Society for the Prevention of Cruelty to Animals) in Britain. They were given this honor for complying with the strict requirements of the Humane Cosmetics Standards. Result In 2004, European Union is banned the animal testing for cosmetics. Croatia and Norway have followed suit by banning animal tests for cosmetics and ingredients and in 2015 Israel will also implement a ban. We have also successfully influenced other beauty companies with the help of CFI to ban on animal testing which has shown on the appendices. Reference Unknown. (2012). Against Animal Testing. Retrieved from http://www. thebodyshop. om/values/AgainstAnimalTesting. aspx The Body Shop International plc. (2012). 2012 Annual value report. Bostrock and Pollitt Limited, London. Retrieved from http://www. thebodyshop. com/content/pdf/global-values_report. pdf Source. (2008). The Body Shop praised by consumers as brand with best reputation in Britain. Retrieved from http://www. added-value. com/source/2008/03/the-body-shop-praised-by-consumers-as-brand-with-best-reputatio n-in-britain/ Cruelty-Free International. (2012). Animal Tests and Alternatives. Retrieved from http://www. rueltyfreeinternational. org/en/the-issue/animal-tests-and-alternatives Tatiana Houdegbe. (2011). The Body Shop. Retrieved from http://fashionwithaheart. wordpress. com/2011/05/20/the-body-shop-csr/ Appendices Ranking of The Body Shop The online CFI Pledge The label of against animal testing on products ——————————————– [ 1 ]. 400 people took a stance against animal testing for cosmetics in support of Cruelty-Free International’s Campaign. With reference on http://www. youtube. com/watch? v=miMoU7GO2JEfeature=related

Standards Save Public Education Essay Example | Topics and Well Written Essays - 1500 words

Standards Save Public Education - Essay Example Standards are then made available and accessible to the public and the stakeholders in the education system eg teachers, parents and the textbook writers and publishers. Standards are inspired by the need to have a literate and economically competitive human resource in the country and therefore outline the important things that the students should know and understand and be able to execute perfectly. They are formulated in a way that they are appropriate in growth and development as well as relevant to future education and employment needs (McInerney, Etten, & Dowson, 2007). Standards are set in a manner that all students are able to attain them with ease and the excellent students exceed them ensuring that no student is left behind. Though students, both fast and slow learners can learn new things in their own ways the instructions that help an individual student attain the set standards is emphasized. Standardisation ensures that both excellence and equity are upheld where systemi c bias, discrimination and tyranny of low expectation are greatly reduced. Standardization also empowers the teachers to make decisions that ensure effective learning while highly discouraging social promotion of students as opposed to promotion based on their academic achievement. Reasons for standards in education Education standards ensure that teachers and schools are held accountable of teaching students what they should know in school. Teachers and the school therefore have a social responsibility to ensure that all students gain what they are supposed to gain in school and pass the standardised examination. Poor performance leads to disciplinary actions against the teachers and schools which may involve salary deductions or loss of job. If a school repeatedly exhibits poor results, it is taken over by the government or it can even be closed down. This ensures that no student is left behind or drops out of school due to low motivation or absolute loss of hope in education. Edu cation standards in the united state provide an avenue where students from different schools, districts or even states are compared which would otherwise be impossible without standardisation. Students from the same state e.g. California are expected to do the same standardised exam which allow comparison of students’ performance. Education standards are very important because people do move around nowadays and without standard education curriculum, it would be very challenging for students moving from one school to another. Many students would probably end up dropping out of school due to discontinuation or interruptions after transfers from one school to another. Education standards provide teachers with a standard framework of instructions which guide them on what and when to teach thus creating some uniformity and organisation in schools (National Committee on Science Education Standards and Assessment et al, 1995). Without the standard instruction framework for schools, maybe a teacher in fourth grade and a teacher in fifth grade would be teaching the same thing which would create confusion in the education sector. This also ensures that students who change school from other districts don’t have difficulties adapting to teaching in their new schools. Standardized tests are usually objective in nature in that the scores are awarded by computers or by individuals.

Evidence-Based Practice Coursework Example | Topics and Well Written Essays - 500 words

Evidence-Based Practice - Coursework Example orts nursing and healthcare by exploring what this practice is all about and how it is associated to patients’ care and the value it adds in the process. Evidences are perceived to be different are dependent on geographical conditions, characteristics of healthcare services available, economic situations, and others which make the experiences of patients vary. It is developed that decision making processes in nursing involve defining: (a) outcomes of treatment administered and preventing negative outcomes such as pain, inconvenience, and side effects among others (b) rational treatment alternatives (c) possible positive outcomes of treatment that are beneficial to patients. Thus, the effort to find answers that are linked to the three cases enables good judgments about the nature of treatment recommended. Evidence is used to determine this connection between the outcomes and alternatives in consideration to each patient’s experience (DiCenso et al., 2005: 155-158). Fineout-Overholt et al (2005) explains the evidence-based practice process. As described above, the first step involves asking clinical questions that basically cover the experiences of each patient. This step is considered as one that is most significant and challenging to the nursing profession. That is, if the information gathered is not accurate, the entire process is faulted. The formulation of the questions is said should be searchable and easy to answer comprehensively from research studies, clinical expertise and patients’ experiences. The second step as appreciated above is the search for the best evidence that will answer the question raised in the first step. This question enables nurses or clinicians to identify relevant databases using keywords and also which studies are appropriate to review in terms of their quality strengths. The other step is appraising the reviewed evidence in terms of the significance and validity of their results and the contributions they make to the